The Story
You are not
who you were.
You're still
becoming.
Born Again Savage is an Indigenous-owned streetwear brand built on a simple belief: your past can shape you without deciding who you become.
Wear the story.
Where it started
The clothes came later.
The work came first.
Before Born Again Savage was a logo, a collection or a website, the work was already happening.
For more than 15 years, the experiences behind BAS were shaped alongside Indigenous youth, families and communities — through workshops, youth programs, men's circles, recovery work, creative spaces and years of simply showing up.
For more than 15 years, the experiences behind BAS were shaped alongside Indigenous youth, families and communities — through workshops, youth programs, men's circles, recovery work, creative spaces and years of simply showing up.
Through all of it, one idea kept coming back: what happens to you doesn't have to be the end of who you become.
Born Again Savage grew from that belief. The clothing became a way to make it visible.
Born Again Savage grew from that belief. The clothing became a way to make it visible.
What happens to you doesn't have to be the end of who you become.
The name
Why Born Again Savage?
Born Again
Born again doesn't mean erasing the past.
It means refusing to believe the person you were yesterday has to be the person you are tomorrow.
Starting over. Rebuilding. Learning. Returning differently. Not from nothing — from experience.
It means refusing to believe the person you were yesterday has to be the person you are tomorrow.
Starting over. Rebuilding. Learning. Returning differently. Not from nothing — from experience.
Savage
Savage is the part that refuses to disappear.
The instinct to keep moving when quitting would be easier. The part of you that survives, adapts and comes back with something to prove — even if the only person you're proving it to is yourself.
The instinct to keep moving when quitting would be easier. The part of you that survives, adapts and comes back with something to prove — even if the only person you're proving it to is yourself.
Born Again Savage
Rebuilding without erasing where you came from.
Rooted here
Proudly Indigenous-owned.
Built to speak beyond one story.
Born Again Savage is Indigenous-owned and shaped by the lands, communities and experiences that raised us. We don't hide that origin. We carry it proudly.
But resilience, reinvention and becoming aren't owned by one culture.
BAS began with our story. What it means when you wear it is yours.
But resilience, reinvention and becoming aren't owned by one culture.
BAS began with our story. What it means when you wear it is yours.
Our roots are part of the story.
They aren't the limit of it.
What we believe
Still becoming.
- Start again without shame.
- Outgrow old versions of yourself.
- Let the past teach you. Don't let it own you.
- Show up before you feel ready.
- Build something you believe in.
- Wear what you stand for.
- Keep becoming.
We don't make clothes for who you were.
We make them for who you're becoming.
Your story
Our story started BAS.
What comes next is yours.
Born Again Savage means something different to everyone who wears it.
Different people. Different chapters. Different reasons for starting again.
The story doesn't end with the people who built BAS. It keeps moving with the people who wear it.
Different people. Different chapters. Different reasons for starting again.
The story doesn't end with the people who built BAS. It keeps moving with the people who wear it.
We tell our story.
You wear yours.
Still becoming? You're in the right place.